Caliber owner demographics - Dodge Caliber SRT-4 Forums

bjeffries · 08-10-2006, 12:18 PM

OK, I was wondering exactly how well Dodge/Chrysler did when they determined who they were going to aim the Caliber at. They were trying for the younger generation but from my experience they got all ages. I want to see who we have here. Now of course you don't have to out yourself if you don't want to and the voters identities are kept secret

okiecaliberguy · 08-10-2006, 12:28 PM

i think it is geared towards the sport compact group which starts at about 17, but is stronger around 25-29. maybe because by then we can actually afford modifications.

bjeffries · 08-10-2006, 12:30 PM

Well with me they may have scored the right age range but I didn't buy it for all the reasons they would have wanted me to

I got it because I can now haul my kids around and still feel like "me." I don't feel like I have to be less fun just because I need more room and versatility. I LOVE IT!

okiecaliberguy · 08-10-2006, 12:31 PM

i hear ya. mine is used like a zippy pick-up truck.

txdragnfly · 08-13-2006, 10:33 PM

I think too, they wanted the young adult fresh from college crowd who wanted a sporty car that functioned like an SUV. Not to mention that it would be more fuel-friendly than traditional SUV's and fight our buying budget.

Quote:

Originally Posted by bjeffries

OK, I was wondering exactly how well Dodge/Chrysler did when they determined who they were going to aim the Caliber at. They were trying for the younger generation but from my experience they got all ages. I want to see who we have here. Now of course you don't have to out yourself if you don't want to and the voters identities are kept secret

txdragnfly · 08-13-2006, 10:34 PM

Everytime I drive mine, I just keep hearing the "Zoom Zoom" song in my heaad from Nissan is it? Whoever.... it's Zoom Zoom for me.

Quote:

Originally Posted by okiecaliberguy

i hear ya. mine is used like a zippy pick-up truck.

txdragnfly · 08-13-2006, 10:35 PM

I hear you B! It can be hard to be cute and cool when you have to drag around kids, dogs, groceries, etc. Little sports cars are just not pratical!

Quote:

Originally Posted by bjeffries

Well with me they may have scored the right age range but I didn't buy it for all the reasons they would have wanted me to

I got it because I can now haul my kids around and still feel like "me." I don't feel like I have to be less fun just because I need more room and versatility. I LOVE IT!

SebringLXXXi · 10-19-2006, 07:22 AM

Quote:

Originally Posted by txdragnfly

Everytime I drive mine, I just keep hearing the "Zoom Zoom" song in my heaad from Nissan is it? Whoever.... it's Zoom Zoom for me.

mazda, and i feel the same way about my car

caliber172 · 12-31-2006, 10:50 AM

Looks like they did their marketing well. I dont feel to bad being in the upper curv, becuase there are a few of us.

neonsgirl82 · 06-15-2007, 09:16 AM

Quote:

Originally Posted by bjeffries

Well with me they may have scored the right age range but I didn't buy it for all the reasons they would have wanted me to

I got it because I can now haul my kids around and still feel like "me." I don't feel like I have to be less fun just because I need more room and versatility. I LOVE IT!

I hear ya! My husband has a Neon SRT4 and he used to let me drive it but he wanted it back. Now I have no sports car

I want to fix up my caliber so bad but I got the R/T and I am not sure I am going to be able to now!

View Poll Results: How old are you?
16 - 18	1	2.70%
19 -21	5	13.51%
22 - 30	16	43.24%
31 - 40	8	21.62%
41 - 50	5	13.51%
51 -60	0	0%
60 + but young at heart	2	5.41%
Voters: 37. You may not vote on this poll

08-10-2006, 12:18 PM	#1 (permalink)
bjeffries Senior Member Join Date: Jul 2006 Location: Indianapolis Posts: 182	Caliber owner demographics OK, I was wondering exactly how well Dodge/Chrysler did when they determined who they were going to aim the Caliber at. They were trying for the younger generation but from my experience they got all ages. I want to see who we have here. Now of course you don't have to out yourself if you don't want to and the voters identities are kept secret __________________ Marine Blue Caliber, SXT Indianapolis, IN

08-10-2006, 12:30 PM	#3 (permalink)
bjeffries Senior Member Join Date: Jul 2006 Location: Indianapolis Posts: 182	Well with me they may have scored the right age range but I didn't buy it for all the reasons they would have wanted me to I got it because I can now haul my kids around and still feel like "me." I don't feel like I have to be less fun just because I need more room and versatility. I LOVE IT! __________________ Marine Blue Caliber, SXT Indianapolis, IN

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08-10-2006, 12:28 PM	#2 (permalink)
okiecaliberguy Super Moderator Join Date: Aug 2006 Posts: 384	i think it is geared towards the sport compact group which starts at about 17, but is stronger around 25-29. maybe because by then we can actually afford modifications.

08-10-2006, 12:31 PM	#4 (permalink)
okiecaliberguy Super Moderator Join Date: Aug 2006 Posts: 384	i hear ya. mine is used like a zippy pick-up truck.

12-31-2006, 10:50 AM	#9 (permalink)
caliber172 Senior Member Join Date: Nov 2006 Posts: 134	Looks like they did their marketing well. I dont feel to bad being in the upper curv, becuase there are a few of us.

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